Major League Baseball's third oldest ballpark could soon be getting a new name, which may not help endear any new ownership group to fans.
As the Dodgers' bidding process winds down, the Los Angeles Times reports at least one group trying to buy the ballclub is looking into selling naming rights to beloved Dodger Stadium.
Entering its 50th season, only Boston's Fenway Park and Wrigley Field in Chicago have been hosting Major League Baseball games longer than the beautiful ballpark overlooking downtown Los Angeles.
Investment bank officials behind owner Frank McCourt's sale of the team have tossed in naming rights among what the LA Times calls "value creation opportunities" for a buyer.
The Dodgers are expected to sell for a record price for a North American sports franchise. Whoever the new owners turn out to be, they could be paying as much as $1.5 billion, so it's totally understandable why they'd attempt to squeeze every penny out of Chavez Ravine.
In 2006 the New York Mets set a baseball record with a $400 million naming rights deal for Citi Field.
It's not a lock that Dodger Stadium's deal breaks that mark.
Bob Wagner, a sports executive, told the LA Times' Bill Shaikin that Dodger Stadium's iconic name value with fans presents several issues for potential buyers. "You can say, 'XYZ Co.' They're all going to say 'Dodger Stadium,'" Wagner said.
In addition to the Dodgers, since opening in 1962, the ballpark has hosted everything from the final Beatles concert in American in 1966, to the baseball scenes from the 1988 Leslie Nielsen comedy 'The Naked Gun.'
Follow Ben Maller on Twitter @BenMaller.
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